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Marketing Implementation

For all aspects of effective marketing and communication strategy, including general or specific campaigns, promotions, PR, social media activity, product launch, shop, visitor centre, etc.

Entries must stand out from the crowd for marketing initiative, effective communication, a PR opportunity seized, or imagination and creativity deployed in the increasingly competitive virtual world of social networking.

Green Business

For taking the ethics of environmental awareness and responsible business operation way beyond the norm, with either a single innovative initiative or a holistic strategy for sustainability.

Entries must show how measures implemented in the brewery, such as production processes, energy economies, recycling and packaging, are minimising environmental impact to the benefit of both brewery and community

Best Individual Design

For a single design of bottle, can or pump clip that clearly stands out, gains point-of-sale market advantage and ultimately drives the purchase of a brewery product.

Strong traditional designs are welcome, but entries are also sought for contemporary and original artwork that puts a brewery’s beers at the forefront of the evolution of point-of-sale as an essential marketing tool.

Multiple entries from a brewery are welcome, but should be entered separately and any entries which contain a range of designs within a ‘concept’ or ‘brand’ should be entered into the Total Concept Design Category below.

Best Total Concept Design

For the design concept behind either a single brand, a range of beers, a marketing project, or a brewery’s entire branding and image strategy.

Entries must provide details of all aspects of the design concept and how it creates a distinct market identity, setting the brand apart in an intensely competitive field.

Supplier Associate of the Year

In what way has your Supplier Associate shown that they understand your business and actively supported you? What stands out for you as an example of them really going the extra mile to help you and your business succeed? What is it about the way they do business that makes them special?

Business Innovation

For breweries that have shown true innovation in their business. This could be anything from a bold export operation getting beer in to the hands of new consumers or an internal innovation which has improved efficiency or profitability.

This broad category should be entered by any brewery who believe they have done something innovative within the industry.

Commercial Achievement

The commercial achievement award should be entered by breweries that have experienced commercial success in one or all areas of their business. Whether it is a brewery starting from scratch or an established brewer expanding their reach, the commercial achievement award aims to highlight the most business savvy from our industry.

UK’s Best Independent Craft Beer Retailer – Multiple

For retailers selling independent craft beer from a number of locations. The business itself can be a specialist craft beer retailer or a businesses which has recently shown a commitment to promoting independent craft beer.

UK’s Best Independent Craft Beer Retailer – Single

For retailers selling independent craft beer from a single location. The business itself can be a specialist craft beer retailer or a businesses which has recently shown a commitment to promoting independent craft beer.

UK’s Best Independent Craft Beer Bar or Pub – City

For pubs or bars which have shown an extraordinary commitment to serving the best quality and range of independent craft beers. This award is specifically for pubs or bars located in urban, city, town centre, or suburban locations across the UK.

UK’s Best Independent Craft Beer Bar or Pub – Rural

For pubs or bars which have shown an extraordinary commitment to serving the best quality and range of independent craft beers. This award is specifically for pubs or bars located in rural, village, or isolated locations across the UK.

UK’s Best Independent Craft Beer Restaurant

For restaurants, bistros and gastropubs whose primary business is food but who have shown an extraordinary commitment to serving the best quality and range of independent craft beers. This award is for outlets throughout the UK.

Best Independent Craft Beer Promotion – On-trade

This award is for breweries, agencies or other businesses involved with the brewing industry who have shown innovation and success in promoting beer in pubs and bars. This could be online, via apps, through point of sale, promotions, advertising or any other means but must be aimed at encouraging the drinking of independent craft beer in the on-trade environment.

Best Independent Craft Beer Promotion – Off-trade

This award is for breweries, agencies or other businesses involved with the brewing industry who have shown innovation and success in promoting beer in the off-trade. This could be online, via apps, through point of sale, promotions, advertising or any other means but must be aimed at encouraging the drinking of independent craft beer outside of the on-trade environment.

Lifetime Achievement Award

This award celebrates an individual who has, over the course of a number of years, made an outstanding contribution to SIBA, at either national or regional level, or to the UK brewing industry in general.

Candidates need not be members of SIBA and may be nominated by members & non-members alike.

SIBA Brewery Business of the Year

No Criteria for this documented. It is the judges decision of what is the best from all of the entries they have received at the judging.

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