Sponsors 2007

Best support for an off-trade customer

asdalogowebAsda takes local sourcing very seriously and for the last 5 years has had a dedicated local sourcing team.
To date Asda works with over 400 local food and drink producers, who supply thousands of products to Asda stores, across the country.

Customers and stores very early on highlighted to the local team, that beer needed to be an important part of the local offer.

Whilst Woking on the Best of Yorkshire event Asda’s local buyer met Nick Stafford of Hambleton Ales where they discussed the desire, but the complexity of getting local beers into every Asda store across the country.

Asda where then introduced to the SIBA Direct Delivery Scheme and nearly 4 years on Asda is very close to achieving their goal of local beers in every store.

Best support for an on-trade customer

camraCAMRA campaigns for real ale, real pubs and consumer rights. We are an independent, voluntary organisation with 80,000 members and have been described as the most successful consumer group in Europe. CAMRA promotes good-quality real ale and pubs, as well as acting as the consumer’s champion in relation to the UK and European beer and drinks industry. We aim to:.

Protect and improve consumer rights
Promote quality, choice and value for money
Support the public house as a focus of community life
Campaign for greater appreciation of traditional beers, ciders and perries as part of our national heritage and culture
Seek improvements in all licensed premises and throughout the brewing industry.

Best PR Initiative


Off Licence News offers unparalleled access to the key sectors in the UK off trade, from the head offices of major multiples to independent retailers and convenience stores.

This is all independently qualified by our ABC profile, a guarantee of our unrivelled coverage. No other titles cover the UK off trade in such depth, and with more than 144 years of industry experiencee, Off Licence News offers the most authoritative and objective news in the industry, with a multi award winning editorial team.

Best use of electronic media

Launched in December 2003, the Society of Independent Brewers’ Direct Delivery Scheme (SIBA DDS) has benefited not only the UK’s small brewers, but also pub groups, retailers and customers alike in outlets run by Admiral Taverns, New Century Inns, Enterprise Inns, Orchid Pub Co., Punch Taverns, Threshers, Edinburgh Woollen Mill and ASDA.

SIBA DDS is an electronic, internet-based administration system. The key to the success of the scheme is that SIBA DDS facilitates direct trade with local pubs, but provides a single point of contact for the pubcos’ headquarters. Effectively a ‘one-stop-shop’ for retailers, SIBA DDS maximizes commercial benefits and minimizes administrative burdens.

SIBA DDS LTD is a non-profit making and non-partisan company that is wholly owned by the Society of Independent Brewers. It must keep its costs as low as possible to ensure the maximum profits for brewers, retailers and Pub Groups. Brewers as suppliers, must treat SIBA as another customer, they must log on to email regularly and respond to instructions efficiently

Best innovation


Croxsons is the leading independent packaging supplier to the UK beer industry. Supplying the widest range of bottles an dclosures from stock, we offer the total solution.

Best promotion initiative


Over the last 25 years, Small beer has built up a reputation of one of the country`s leading cask ale wholesalers.From humble beginnings of a real ale off licence in Lincoln, Tony and Judith Eastwood have built the business into the longest established cask ale wholesaler in the country. The company deals with most national, regional and micro brewers offering a distribution network over much of eastern England and nationwide for beer festivals.Small Beer supplies most of the established real ale free houses in this trading area along with pub groups such as Punch, ,Tynemill, Fitzgeralds, Head of Steam, Pub People Co, Market Town Taverns as well as sourcing guest beer schemes for regional brewers such as Batemans. Through their dedication to quality and service, Small Beer is an important route to market for SIBA brewers new or old.

Best Packaging Initiative


hctcreative has been called one of the design industry’s ‘best kept secrets’. We prefer to work by referral and this has helped us achieve an enviable client base. hct works in a variety of markets including food and beverages. Our philosophy is simple: to provide the highest quality design and advertising at a surprisingly sensible price. Visit hctcreative.com for further information.

Best Sponsorship


Best New Launch


Best Point of Sale